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Understanding Influencers and their type

Updated: Jun 23, 2020

The number of followers needed to be categorized as a micro-influencer is a wildly debatable topic. Some say less than 2,000 followers, some say a minimum of over 3,000, others say anywhere between 1,000-10,000 followers. Well, you can go on and on about it. Feel free to do a Google search. We’ll wait.

Jokes aside, micro-influencers prove that you don’t need to hire a millionaire to effectively reach your audience.

Just like there are different markets to advertise to, there are different types of influencers to partner with. Each with their own specialty and market.

From celebrities, bloggers, vloggers to journalists, reporters, and other types of content creators. Anyone who creates content and actually influences or moulds public opinion can be an influencer. Each of them has their own audience and expertise. Which is why the size and nature of each should be considered when finding an influencer to work with on a campaign.

If you’re just getting started with influencer marketing or are trying to get into a hyper-specific niche, you can look into micro-influencers.


Unlike typical influencers, “micros” tend to be regular people that are familiar with a topic that might not be that popular, but has its own dedicated following. They can be seen as more relatable than higher-profile influencers.

Micro-influencers have much higher engagement rates compared to other influencers as they have a comparatively smaller size of the audience. Micro-influencers can answer questions raised by the audience about the products and communicate with them their experience with the products on one on one basis.


Celebrity influencers are famous people either in the entertainment field or in the business field with a huge number of fan followings on every social media. They’re widely recognized and, hence have the potential to be very successful in influencing your target audience. Since celebrity influencers can have a large number of fan followers the product can be reached to both target audience as well as those who are not in the target.

The influencer program initiated by asking celebrities to advertise our product by adding a photo with the product on their social media handles and gaining potential customers.


A blog influencer is someone who writes for their established blog and has thousands of subscribers and readers.

To collaborate with a blog influencer, we have to write a guest post for their blog. Then ask them to be mentioned in one of their posts or sponsor a post about one of our products or services. If we sponsor a post on the influencer’s blog, we can also provide images of our products for them to share as well.


Social media influencers can be celebrities, bloggers, or any influencer who handles their social media pages in a smooth manner and have thousands or millions of followers along with each social media. They are mainly found on social channels such as YouTube, Facebook, Instagram, and Twitter.

The main focus of influencers is on Instagram as well as YouTube which has a huge fan following. They share content relating to health, beauty, travel, automobiles, fitness, etc.

Just know that when you go lower on the influencer spectrum, you’re aiming for a “regular person” speaking to “regular people” kinda vibe for your campaign opposed to when going higher up the pole, you’re more likely to work with industry experts, CEO s, and celebrities.

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